Holiday Gift Card Sales Guide

EMPLOYEE GUIDE: HOLIDAY GIFT CARD SALES

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GIFT CARD GUIDELINES

  • Gift cards never expire
  • If the recipient loses the card, it can be looked up under the purchaser's name
  • The gift card amount can be applied towards any service
  • For direct service/spa day purchases, ask the customer if they want to include a tip, and add "tip included" to the gift card

🎁 Gift Card Sale Tracker 🎁

Remember to log this gift card sale in the company's gift card tracker. Also, track which specific wellness items were included in the Wellness Bag (excluding lip balm, booklet, and salt bag)

ENVELOPE GIFT CARDS ($149 & BELOW)

Customer: "I want to buy a gift card for $100."
You: "Great, let me get that for you!"
Action:
  1. Get envelope and gift card
  2. Write desired amount on gift card
  3. Process payment
  4. Add general menu to envelope, do not seal
  5. Apply a sticker to the envelope
"There's a 'To:' and 'From:' section on the gift card, as well as instructions on how to book. I've included a menu for them to look over. Happy Holidays!"

BOX GIFT CARDS ($150 - $299)

Customer: "I want to buy a gift card for $200."
You: "Great, let me get that for you!"
Action:
  1. Get gift card and box
  2. Write desired amount on gift card
  3. Process payment
  4. Add general menu or desired service menu to box
  5. Apply a sticker to the box
  6. OPTIONAL: Black Bag & 1-2 Tissue papers
CHOOSE ONE for BOX:
  • BATH SALTS
  • LIP BALM
"There's a 'To:' and 'From:' section on the gift card, as well as instructions on how to book. Happy Holidays!"

WELLNESS BAG & BOX GIFT CARDS ($300 - $499)

Customer: "I want to buy a gift card for $350."
You: "Great, any purchases $300 and over come with our Wellness Bag! Let me get that for you."
Action:
  1. Get gift card, box, and Wellness Bag
  2. Select 1 TOP tier and 1-2 BOTTOM tier Wellness items
  3. Wrap items in tissue paper and place in Wellness Bag (client can choose items if they want to)
  4. Write desired amount on gift card
  5. Process payment
  6. Add general menu or desired service menu to box, place in Wellness Bag
  7. Apply a sticker to the Wellness Bag & Box
CHOOSE 2-3 for BAG:
  • Wrap in Tissue paper Individually
  • TOP TIER Gift 1-2
  • BOTTOM TIER Gift 1-2
"All the Wellness Bags Come with our Lip Balm, Bath Salts and Notebook! There's a 'To:' and 'From:' section on the gift card, as well as instructions on how to book. Happy Holidays!"

PREMIUM WELLNESS BAG & BOX GIFT CARDS ($500 - $898)

Customer: "I want to buy a gift card for $699."
You: "Great, any purchases $500 and over come with our Premium Wellness Bag! Let me get that for you."
Action:
  1. Get gift card, box, and Larger Wellness Bag
  2. Select 1 TOP tier and 1-2 BOTTOM tier Wellness items
  3. Wrap items in tissue paper and place in Wellness Bag (client can choose items if they want to)
  4. Write desired amount on gift card
  5. Process payment
  6. Add general menu or desired service menu to box, place in Wellness Bag
  7. Apply a sticker to the Wellness Bag & Box
CHOOSE 2-3 for BAG:
  • INCLUDE: EARTH HARBOR TRAVEL KIT
  • TOP TIER Gift 1-2
  • BOTTOM TIER Gift 1-2
"All the Wellness Bags Come with our Lip Balm, Bath Salts and Notebook! There's a 'To:' and 'From:' section on the gift card, as well as instructions on how to book. Happy Holidays!"

DAYS OF CHRISTMAS DEAL ($899+)

  • This promotion is for customers buying multiple gifts (e.g., 6 employees, 6 family members)
  • Includes 1 therapist service plus 1 treatment (e.g., massage or express facial + sauna or float)
  • 6 spa days for $899 ($1,000 value)
  • 12 spa days for $1,500 ($2,000 value)
  • Gifts can be in separate boxes for each recipient or all in one box for a single recipient
  • No additional wellness gift items are included, except for the customer's own purchase
  • Apply a sticker to the box or bag

Remember to always provide excellent customer service and help customers find the perfect gift for their loved ones. Happy Holidays!

12/24-1/1

December Schedule

Tuesday, 12/24

  • • Attendant: No Cleaner
  • • Zamfira is off
  • • Front Desk:
    • Michaela: 8:30 AM to 2:30 PM
    • Larry: 11:00 AM to 5:30 PM
  • • Massage:
    • Jane: 10:00 AM to 2:00 PM
    • Chanda: 1:00 PM and 2:30 PM
    • Terry: TBD

Wednesday, 12/25

  • • Closed: all staff off for Christmas

Thursday, 12/26

  • • Closed
  • • Larry coming in to check on center

Friday, 12/27

  • • Attendant: Zamfira
  • • 10:00 AM to 6:00 PM
  • • Front Desk:
    • Michaela: 8:30 AM to 2:30 PM
    • Madison: 2:30 PM to close
  • • Massage:
    • Lauren: 10:00 AM to 3:30 PM
    • Jane: 1:00 PM to 5:00 PM
    • Terri: 10:00 AM to 3:30 PM
    • Michaela (if needed for massage)

Saturday, 12/28

  • • Massage:
    • Lauren: 10:00 AM to 12:00 PM
    • Rebekah: 10:00 AM to 3:30 PM
    • Terri: All day
    • Jerry: All day
  • • Attendant:
    • Isela: 10:00 AM to 6:00 PM
    • Larry: 10:00 AM to 6:30 PM
    • Charlene: 9:30-11:30a, 2:30p-close
  • • Front Desk:
    • Madison: 8:30 AM to 2:30 PM
    • Larry: front desk from 2:30p-close
    • Maybe Renee around 2p?

Sunday, 12/29

  • • Massage:
    • Lauren: 10:00 AM to 12:00 PM
    • Rebekah: 10:00 AM to 3:30 PM
    • Terri: All day
    • Jerry: All day
  • • Attendant:
    • Isela: 10:00 AM to 6:00 PM
    • Larry: 10:00 AM to 6:30 PM
    • Charlene: 8:30a-11:30a, 2:30p-6:30p
  • • Front Desk:
    • Michaela: 8:30 AM to 2:30 PM
    • Larry: Front desk 2:30-close
    • Maybe Renee around 2p?

Monday, 12/30

  • • Attendant:
    • Larry: 10:00 AM to 6:00 PM
    • Charlene: 2:30 PM to close
  • • Front Desk:
    • Michaela: 8:30 AM to 2:30 PM
    • Larry: 2:30p-close
    • Maybe Renee?
  • • Therapists:
    • Terri: ALL DAY
    • Lauren: 10:00 AM to 3:30 PM
    • Jerry: All day
    • Jane: 4:00 PM to 6:15 PM

Tuesday, 12/31

  • • Attendant:
    • Zamfira: 10:00 AM to 2:30 PM
  • • Front Desk:
    • Michaela: Opening
    • Larry: 12:00 PM to 6:00 PM
    • Cassandra & Mike: are back to help
  • • Therapist:
    • Jane: 10:00 AM to 3:30 PM
    • Jerry: ALL DAY
    • Terri: All day
    • Chanda: Schedule TBD

Wednesday, 1/1

  • • Attendant:
    • Amy: Opening
  • • Front Desk:
    • Cassandra & Mike
    • Larry: TBD
  • • Therapist:
    • Lauren: 10:00 AM to 2:00 PM
    • Terry: ALL DAY
    • Jerry: ALL DAY
Dec-Feb Events Calendar

Dec-Feb Events Calendar

Date Event
December 26 Vendor Engagement: Initiate communication and agreements regarding emails, supplies, and purchases for toast products, robes, towels, miscellaneous items, and outdoor decorations to be sent to partners.
December 26 Website Changes: Change Website to New Years Eve, Soul Reset, New Year $696 package (sport-spine + sauna).
January 2 Kickoff Meeting: Provide an overview and basic training on client communication, particularly about booking arrangements for Valentine's Day.
January 6 Website Changes: Changes to highlight Valentines Spa Day.
January 6 - 10 Former Client Engagement: Begin reaching out to previous clients, and establish booking rules and guidelines for Valentine's week.
January 6 - 17 Employee Training: Focus on enhancing skills in sales techniques, general hospitality, and Bloom's values and philosophy.
January 14 External Decorations: Begin setting up external decorations one month before Valentine's Day.
January 27 Internal Decorations: Finalize and complete all internal decorations in anticipation of Valentine's Day celebrations.
December 19 - 23 Marketing: Engage with Email regarding content for new year's eve, New Years Day experiences and Valentine Experiences.
December 26 - 27 Marketing: Engage with Google Ad words for campaigns and Purchase Outdoor Decorations and branded materials for business.
January 14 Marketing: Google Ad words starts in earnest.
February 1 - 16 Marketing: Increase in Ad spending, peak spending Feb 7 to Feb 16th. Emails from Jan 14 to 2/14.
February 8 Supremely Big Day: Aim for an average of 20 spa visits.
February 9 Supremely Big Day: Aim for an average of 20 spa visits.
February 13 Supremely Big Day: Aim for an average of 20 spa visits.
February 14 Supremely Big Day: Aim for an average of 20 spa visits.
February 15 - 16 Supremely Big Days: Aim for an average of 20 spa visits per day.
February 22 - 23 Supremely Big Days: Aim for an average of 20 spa visits per day.
February 1 - 2 Secondary Peak Days: Aim for 15 visits per day.
February 7 Secondary Peak Day: Aim for 15 visits.
February 21 Secondary Peak Day: Aim for 15 visits.
February 12 Secondary Peak Day: Aim for 15 visits.
Here is the updated calendar with all the dates in between the key event dates: February Events Calendar

February Events Calendar

Date Event
December 26 Vendor Engagement: Initiate communication and agreements regarding emails, supplies, and purchases for toast products, robes, towels, miscellaneous items, and outdoor decorations to be sent to partners.
December 26 Website Changes: Change Website to New Years Eve, Soul Reset, New Year $696 package (sport-spine + sauna).
December 27
December 28
December 29
December 30
December 31
January 1
January 2 Kickoff Meeting: Provide an overview and basic training on client communication, particularly about booking arrangements for Valentine's Day.
January 3
January 4
January 5
January 6 Website Changes: Changes to highlight Valentines Spa Day.
January 7
January 8
January 9 Former Client Engagement: Begin reaching out to previous clients, and establish booking rules and guidelines for Valentine's week.
January 10 Former Client Engagement: Begin reaching out to previous clients, and establish booking rules and guidelines for Valentine's week.
January 11
January 12
January 13
January 14 External Decorations: Begin setting up external decorations one month before Valentine's Day.
January 15
January 16 Employee Training: Focus on enhancing skills in sales techniques, general hospitality, and Bloom's values and philosophy.
January 17 Employee Training: Focus on enhancing skills in sales techniques, general hospitality, and Bloom's values and philosophy.
January 18
January 19
January 20
January 21
January 22
January 23
January 24
January 25
January 26
January 27 Internal Decorations: Finalize and complete all internal decorations in anticipation of Valentine's Day celebrations.
January 28
January 29
January 30
January 31
February 1 Secondary Peak Day: Aim for 15 visits.
February 2 Secondary Peak Day: Aim for 15 visits.
February 3
February 4
February 5
February 6
February 7 Secondary Peak Day: Aim for 15 visits.
February 8 Supremely Big Day: Aim for an average of 20 spa visits.
February 9 Supremely Big Day: Aim for an average of 20 spa visits.
February 10
February 11
February 12 Secondary Peak Day: Aim for 15 visits.
February 13 Supremely Big Day: Aim for an average of 20 spa visits.
February 14 Supremely Big Day: Aim for an average of 20 spa visits.
February 15 Supremely Big Day: Aim for an average of 20 spa visits.
February 16 Supremely Big Day: Aim for an average of 20 spa visits.
February 17
February 18
February 19
February 20
February 21 Secondary Peak Day: Aim for 15 visits.
February 22 Supremely Big Day: Aim for an average of 20 spa visits.
February 23 Supremely Big Day: Aim for an average of 20 spa visits.
February 24
February 25
February 26
February 27
February 28